Business: American Car Companies

By Daniel Miessler on August 9th, 2005: Tagged as General

Well, it looks like American auto makers are extending their employee discounts for another month. I realized when I read the story that this isn’t so much because they’re selling more cars with the discount prices — it’s more that they are getting people to buy at all.

In other words, people are buying them because that’s what they’re worth, and not a penny more. If you go any higher than that they’ll go back to the competition. I think they’re going to have to adjust the permanent price to that of the current employee price. And as for employees…well, they’re just going to get screwed.

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Comments

  • Ken
    I think you are missing that american cars have gotten really good. GM got rated higher then BMW. There is still a stigma accociated with american cars and people that will never give them the chance. If you have not looked at an american car in the last few years you really should take a look.
  • I actually agree with you there. The reliability of the American offerings have in many cases surpassed that of the foreign competitors, so I completely agree.

    The problem is that consumers don't seem to see this. American carmakers are in a major crisis right now because they aren't making any money; most are opting for imports instead. It is because of this that they are doing the employee discounts, and that's what I was commenting on. Our car companies are in *really* bad shape.
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